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Sales & Marketing
Customer Service Value in Marketing Analytics
4-5hrs
beginner levelCustomer Service Value in Marketing Analytics is a free online course that offers an in-depth understanding of customer service value as well as the importance of the customer churn approach in marketing analytics. You will learn about the various nuances that can be used to predict customer churning behaviour and also study the use of text mining in digital marketing.
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Customer Service Value in Marketing Analytics
Learn how to use customer service value in marketing analytics as well as customer churn from this free online course.
Customer Service Value in Marketing Analytics is a free online course that offers an in-depth understanding of customer service value as well as the importance of the customer churn approach in marketing analytics. You will learn about the various nuances that can be used to predict customer churning behaviour and also study the use of text mining in digital marketing.
Course description
Course moduleA short ad will play before each lesson.
Module 18 Lessons
Customers Churn and Customer Service Value
In this module, you will be introduced to customer service value as well as the importance of the customer churn approach in marketing analytics. You will also be introduced to the various nuances that can be used to predict customer churning behavior.
1.Learning Outcomes
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2.Customer Churn Prediction
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3.Customer Churn Control
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4.Customer Switching Behavior
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5.Customer Lifetime Value
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6.Customer Lifetime Value in Specific Cases
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7.Survival Analysis in Customer Churn
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8.Lesson Summary
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Module 27 Lessons
Text Mining and Sentiment Analytics
Module 31 Lessons
Course assessment
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