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Sales & Marketing
Diploma in Marketing Analytics
15-20hrs
beginner levelDiploma in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and other marketing tools. You will learn about recommendation engines and the influence of demands and needs as well as wants on consumer behaviour. You will also study customer segmentation and target positioning in marketing analytics. Register for this course today and take your marketing analytics skills to the next level.
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Diploma in Marketing Analytics
Learn how to use different techniques in marketing analytics and market mix models in this free online course.
Diploma in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and other marketing tools. You will learn about recommendation engines and the influence of demands and needs as well as wants on consumer behaviour. You will also study customer segmentation and target positioning in marketing analytics. Register for this course today and take your marketing analytics skills to the next level.
Course description
Course moduleA short ad will play before each lesson.
Module 18 Lessons
Introduction to R Programming
In this module, you will be introduced to the concept of R programming and how it can be used for marketing analytics purposes. You will also be introduced to the functions and reasons for selecting R programming, as well as how you can download the program for practical use.
1.Learning Outcomes
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2.Understanding R programming and Installation
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3.Functions and their Syntax
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4.Matrix and Data Frame
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5.Data Manipulation
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6.Handling Basic Data Analytics
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7.Creating a Bar Plot
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8.Lesson Summary
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Module 28 Lessons
Consumers Wants
Module 37 Lessons
Segmentation, Targeting and Positioning
Module 46 Lessons
Demand Focusing and Pricing
Module 59 Lessons
Understanding Pricing
Module 67 Lessons
Marketing Mix Models and Advertising Model
Module 71 Lessons
Diploma in Marketing Analytics - First Assessment
Module 88 Lessons
Recommendation Engine and Retail Analysis
Module 97 Lessons
RFM and Market Basket Analysis
Module 108 Lessons
Customers Churn and Customer Service Value
Module 117 Lessons
Text Mining and Sentiment Analytics
Module 127 Lessons
Sentiment Analytics
Module 138 Lessons
Social Network Analysis and Excel Dashboard
Module 141 Lessons
Diploma in Marketing Analytics - Second Assessment
Module 151 Lessons
Course assessment
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